The quest for perfect skin is so exciting. After all, your best skin is achievable with the right products. But it turns out finding the right products that share your values, such as quality, diversity, and cruelty-free beauty can be difficult to find.

Social media ads don’t want you to know how to find new beauty products, but it turns out you don’t need their help. The 4 secrets to discovering brands that work for you are:

1. Trusted Skincare Bloggers and Influencers

Skincare blogging is more popular than ever, and lots of beauty junkies look toward skincare blogs and other platforms to find trustworthy products. While Millennial and Gen Z women make up a large part of the skincare influencer demographic, there has been more skincare blogger diversity in recent years. This can include Instagram, Facebook, TikTok and YouTube influencers and also skincare bloggers.

Keep in mind that bloggers are just that: bloggers. What works for them won’t necessarily work for you. Bloggers sometimes partner with skincare companies and promote their products, which aren’t necessarily cruelty-free or diverse.

2. Look to the Professionals

Dermatologists and estheticians go to school to learn all about the skin. Dermatologists take on a more medical approach to skincare and offer injections and prescriptions. Estheticians tend to be more holistic and are very helpful in improving your skin’s texture and overall appearance. You can always ask a professional what they’d recommend.

Be aware that dermatologists and estheticians sometimes make commissions selling certain skincare products. But a trustworthy, savvy professional will know what’s available in the independent beauty world and give you good advice.

Professionals can make medical suggestions, but oftentimes you don’t need to see a professional for good skincare. On our marketplace Skinholy, you can find products recommended by experts.

3. Search by Values

If you’ve spent any time looking for independent skincare, you know how much is out there. It takes forever to sift through all the available skincare, compare reviews, verify their values, and check your budget. Learn how to find new beauty products by searching for values.

For example, you can search for keywords like “cruelty-free,” “vegan,” “sustainable,” and “diverse.” If you’re using a search engine, typing these words into the search bar will significantly narrow your selection to what you’re looking for.

You can also search for inclusive brands that value diversity, quality products and deliver trustworthy products. Don’t waste your time trying products that don’t align with your values.

4. Use Skinholy

If you don’t want to waste your time sifting through About Me pages, page after page on google searches, and reading countless reviews, try Skinholy. Skinholy is a new platform where you can find new, independent beauty brands. 

Skinholy is a marketplace destination that connects quality independent beauty brands with beauty enthusiasts just like you. This unique platform allows you to search through beauty brands by values, including trust, quality, diversity, and cruelty-free beauty companies.

The best part is that since Skinholy reviews every brand that applies to be on the marketplace, you can know that their values align with yours. The marketplace is genderless, budget-conscious, and available for people of all ages. 

Don’t rely on those annoying Instagram ads. You can easily learn how to find new beauty on your own or by using Skinholy.